“she tailored every session to my unique situation and needs.”
“Sarah CookSubstack Setup Sprint
Sound familiar?
14 tabs open. Still not set up?
You know you need a newsletter. But every time you sit down to set it up, you hit a wall.
The questions that keep you stuck
What goes on the homepage?
How do I set up the welcome email?
When should I turn on paid?
You don’t need more information. You need someone to build it with you.
The Setup Sprint method
Four sessions. Build all four layers.
One layer at a time. Real work on your publication, every session.
01
Session 01 · Foundation
Give readers a reason to subscribe.
Define your niche, promise and message
Build your homepage, About and Welcome pages
Choose your title, tagline and visual identity
02
Session 02 · Structure
Set up the business behind the posts.
Configure your settings, domain and navigation
Work through free and paid pricing
Set up monetization when you’re ready
03
Session 03 · Publishing
Build your publishing system.
Create your first post templates
Work through formatting and categories
Set a publishing cadence you can keep
04
Session 04 · Growth
Give new readers a next step.
Build your welcome email and reader journey
Plan your Notes, Recommendations and community
Create a three-week content and growth runway
What you leave with
Built. Reviewed. Ready to use.
You won’t leave with a folder of ideas. You’ll leave with the core pieces of your Substack in place.
01
Pages with a purpose.
Your homepage, About and Welcome pages, built around a clear newsletter promise.
02
A working foundation.
Your settings, pricing and welcome email, configured for growth and future offers.
03
A plan to keep going.
Publishing templates, a growth plan and a three-week content runway.
A client’s experience
He had the vision. We built the Substack.
Ryan knew what he wanted Speaking Engagement to become. In four private sessions, we worked through the setup and built it together.
“She did a great job walking me through how to build what I was envisioning.”
“Ryan CatherwoodSpeaking Engagement · Four-session starter packageHis experience, in his words.
Between the sessions
You do the work. I keep you moving.
01
Recordings & notes
Every session captured. Every decision easy to revisit.
02
Templates & tools
Practical resources shared as we build your publication.
03
Homework & feedback
Make progress between calls. Bring the work back for review.
04
WhatsApp support
Ask questions between sessions while your Sprint is underway.
The Substack Setup Sprint
Let’s build your Substack.
For creators, coaches and consultants who want the setup done right, with growth and sales in mind from day one.
We build it together. You write and publish your content.
One-time investment
$1,397 USD
Four private 60-minute working sessions
Usually completed over 2–3 weeks
Session recordings and recap notes
Templates, resources and personalized feedback
WhatsApp support between sessions
All sales are final. No refunds. Results aren’t typical and aren’t guaranteed; yours depend on your effort, niche, audience and market. Refund policy · Earnings disclaimer
Four private working sessions where we build your Substack together. We cover your publication pages, settings, monetization setup, publishing flow and growth plan, with work and support between calls.
Can we improve an existing publication?+
Yes. We’ll look at what you have, work through the structural issues and improve the parts that need attention.
Do I need to be comfortable with technology?+
No. We work through the setup together on a shared screen, so you can understand what we’re changing and why.
How is this different from the Academy?+
The Academy gives you courses and tools to work through at your own pace. The Sprint is four private sessions devoted to building your own publication together. Explore the Academy if you prefer a course-based path.
How long does it take?+
The four 60-minute sessions are usually completed over two to three weeks. You’ll also have work to complete between sessions.
What is the refund policy?+
All sales are final. No refunds on the Sprint or its sessions. If you’re unsure about fit, send a message before booking. You can read the full refund policy.