01 / Think it through
Describe the value.
Answer questions about your content, the problems it helps solve, time saved, and reader engagement.
The Newsletter Pricing Calculator
Put a price on
your expertise.
Stop borrowing someone else’s subscription price. Work through the value your newsletter delivers and get three monthly price recommendations, with the reasoning behind each. Choose a price you can explain and test.
All sales are final. No refunds. Results aren’t typical and aren’t guaranteed; yours depend on your effort, niche, audience and market. Refund policy · Earnings disclaimer
Make the value visible
Charge for the value
your readers get.
Your readers pay for a result: a problem solved, time saved or expertise they can put to work. Start there when you set your price.
The calculator helps you work through those questions and turns your answers into Basic, Recommended, and Premium monthly price options. Use the result to shape a price you can explain, then test it with the readers you want to serve.
How it works
From the value you deliver
to a price you can explain.
02 / Compare
Explore three prices.
See a Basic, Recommended, and Premium monthly option based on your answers.
03 / Put it to work
Choose a starting point.
Use the recommendation and its explanation to develop your offer, communicate its value, and test a price.
Already a paid 9-To-Thrive member?
You have Academy access on Substack with either Standard or VIP. The Pricing Calculator and Offer Stack Builder are included; find them through your member access.
Go to the AcademyIs this included in Academy membership?
Yes. Every paid 9-To-Thrive member gets Academy access on Substack, including the Newsletter Pricing Calculator. It is included with both Standard and VIP.
Is the recommendation a guaranteed best price?
It is a starting point based on your answers. Your readers, positioning, benefits, and market all matter. Use the recommendation to make a considered decision and learn from how people respond.
Does it change my prices on Substack?
No. The calculator gives you recommendations. You decide what to charge and make any changes to your publication yourself.
Can I use it before turning on paid subscriptions?
Yes. It can help you think through your proposed benefits and value before you set a paid price.
Your next move
Set your price. Start testing.
Get three pricing options with the reasoning behind them. Use the calculator on its own, or get it with the Academy through a paid 9-To-Thrive membership.
All sales are final. No refunds. Results aren’t typical and aren’t guaranteed; yours depend on your effort, niche, audience and market. Refund policy · Earnings disclaimer