Designing a Scalable Offer Stack

Because let’s be real…

Most founders and solopreneurs don’t burn out from working hard.
They burn out from building businesses that don’t scale without them.

If everything you sell still depends on your time, your energy, your presence —
you haven’t built a business, you’ve built a treadmill.

Let’s fix that.

The Hard Truth First:

You don’t need more offers.
You need the right offers — strategically layered, designed to scale with your brand, not your bandwidth.

The best offer stacks aren’t built to showcase everything you can do.
They’re built to meet people exactly where they are — and move them forward.

Here’s how the best in the game are doing it in 2025.

The 4-Part Scalable Offer Stack Framework

Think of this like a funnel, but more human.
Each offer meets a different type of buyer — different level of trust, pain, and commitment.

1. Entry Point Offer (Low-risk, high-conversion)

☑ Price Point: $29 – $149
☑ Goal: Build trust, create micro-transformation, qualify leads
☑ Format Ideas:

• Toolkits or templates

• Strategy audits or self-paced challenges

• Mini-courses or swipe files

• 90-minute intensives

→ Example:
A solopreneur sells a $97 “LinkedIn Authority Builder” template pack.
It solves a narrow problem (visibility) with high perceived value — and 25% of buyers convert into her $2K program.

💡 Key: Entry offers aren’t about big revenue — they’re about permission.
Once someone pays you once, the trust game changes.

2. Core Signature Offer (Where you scale delivery without scaling hours)

☑ Price Point: $500 – $3,000
☑ Goal: Deliver transformation in a repeatable, leveraged format
☑ Format Ideas:

• Self-paced + live coaching hybrids

• Cohort-based accelerators

• 6-week guided frameworks

• Done-with-you implementation programs

→ Example:
A brand strategist offers a $1,997 “Personal Brand Accelerator.”
Includes 6 core modules, weekly Q&As, and a 30-day Slack channel.
Built once, delivered on a rolling basis with minimal live time required.

💡 Key: It’s not just about content.
It’s about structured accountability and community support.

3. High-Ticket Experience (Premium access or transformation)

☑ Price Point: $5K – $20K+
☑ Goal: Help a select few clients achieve deep outcomes
☑ Format Ideas:

• Private consulting retainers

• 1:1 strategic intensives

• Group masterminds or retreats

• High-touch implementation services

→ Example:
A fractional CMO sells a $12K 90-day “Revenue Growth Sprint” for B2B founders.
It includes weekly strategy calls, implementation oversight, and access to her ops team.

💡 Key: Don’t scale these — position them as exclusive, not essential.
This offer is not your volume driver — it’s your brand builder and authority amplifier.

4. Continuity Layer (Recurring revenue and community flywheel)

☑ Price Point: $20 – $150/month
☑ Goal: Stay top-of-mind and build long-term monetization runway
☑ Format Ideas:

• Monthly membership

• Content + coaching clubs

• Resource vault access

• Creator communities

→ Example:
A business creator runs a $49/month membership with monthly strategy drops, AMA sessions, and a peer forum.
400 members = $20K/month base revenue — no launches, no stress.

💡 Key: This isn’t just about content — it’s about connection.
People stay for the value, but they pay for belonging.

What a Scalable Offer Stack Feels Like (When Done Right):

✔ No single offer becomes a bottleneck
✔ You stop living launch to launch
✔ Your revenue streams ladder naturally into each other
✔ You attract a range of buyer types — without building 10 businesses
✔ You create freedom without sacrificing depth or transformation

Avoid These Common Mistakes:

✖ Creating offers based on what you can do instead of what people actually buy
✖ Stacking offers that compete instead of complement
✖ Jumping to high-ticket before proving trust with a smaller product
✖ Relying too much on 1:1 service to fund your growth

Your Action Plan This Week:

1. Write down your current offers.

2. Map them to each stack layer: Entry → Core → High-Ticket → Continuity.

3. Identify what’s missing — then ask: Can I fill this gap without adding live hours?

4. Choose one existing offer to productize or restructure.

5. Build a 90-day rollout plan that ladders your audience up that stack.

Final Thought:

Scaling isn’t about adding more work.
It’s about designing smarter leverage.

The goal isn’t to do more — it’s to do less, better, and more profitably.

Your personal brand is already doing the heavy lifting.
Now let your offer stack do the rest.

Here are 3 ways I can help:

1. Get my FREE 9-to-Thrive Escape Plan, a roadmap for leaving your 9-to-5 job and starting your solo business.

2. Sign up for the 9-to-Thrive Launch Pad, a five-day mini course delivered by email that guides you through the important foundational steps to take before leaving your job.

3. 1:1 coaching - for people who want personalized guidance to help them move toward their goal more quickly. Book a Free Discovery Call.

The 9-To-Thrive Newsletter is your weekly roadmap from corporate career to successful solo business. Each issue delivers actionable strategies and mindset shifts to help entrepreneurs turn their expertise into sustainable independence. I distill complex business concepts into clear, practical guidance so you can build the a business that offers freedom, flexibility, and autonomy. Whether planning your exit or already building your business, 9-To-Thrive gives you the clarity and actionable steps to succeed.