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$20K Offer Stack Academy
Build Your Complete Revenue System
in 28 Days
Stop hoping your newsletter will somehow make money. Build the system that actually does it — in 30 minutes a day, with me coaching you every step of the way.
Carrie Loranger, founder 9-To-Thrive · 18 Years Fortune 500 Marketing · $20K+/month from one newsletter · 6 income streams · Most Influential CEO 2025
$0K+/mo
Revenue Generated
0 Streams
Income Sources Built
0 Days
To Complete System
0 Min/Day
Time Commitment
28-Day Journey
Wk 1
🏗️
Wk 2
📦
Wk 3
🚀
Wk 4
🎯
Revenue Unlocked
$0K+
per month from 6 streams
What's Inside
✓
28 Daily Lessons
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4 Live Coaching Calls
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28 Worksheets
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Skool Community
✓
5 Bonus Resources
★★★★★
"By Day 14 I had my first offer built. By Day 28, my first sale."
You Know WHAT happens...
let me guess:
before
Zero Revenue
"I've been publishing for 8 months. Great content. Solid open rates. Revenue? $0. I don't even know what to sell."
Giving It All Away
"I have a paid tier but only 4 subscribers. I feel like I'm giving everything away for free and have nothing left for paid."
NO Execution
"I took 3 courses on monetization. Watched all the videos. Still haven't launched anything. I'm stuck in learning mode."
Missing Conversion Bridge
"I only have 340 subscribers. Should I even bother trying to sell something or wait until I have more people?"
The Hard Truth
89% of newsletters never cross $1,000 a month. Not because the content is bad. Because there's no revenue system behind it. You have the expertise. You have the audience. You're missing the architecture.
AFTER THE $20K OFFER STACK Academy
Katie R. - $2,00K in the first 60 days
"By Day 14 I had my first offer built and priced. By Day 28 I had my first sale. The worksheets made it impossible to get stuck."
Sebastian S. - Launched with 287 subscribers
"I kept waiting to 'have enough subscribers.' Carrie showed me the subscribers I already had were enough. I just needed the system."
Traci E. - 4 revenue streams in 90 days
"The live calls made the difference. Carrie looked at my homepage and offer, and told me exactly what to fix.”
Here's What Happened to Me.
In 2023, I left my Fortune 500 marketing career after 18 years. I started a newsletter on Substack with zero subscribers and zero revenue.
I didn't go viral. I didn't have a massive social media following. I didn't have a course or a product or an email list.
What I had was a system. A revenue architecture that I built piece by piece — the same architecture I now teach inside The $20K Offer Stack
Within 18 months: $20K+/month. 6 income streams. Less than 3 hours a day. From one newsletter.
Same platform you're on right now. Same tools available to you. The only difference? I had the system. And now you're going to have it too.
The $20K Offer Stack Academy uses the exact system I used to build my revenue architecture — rebuilt as a step-by-step program so you can do it too.
WHAT THIS IS
A 28-Day Revenue Build.
Not Another Course.
Every day has ONE lesson and ONE worksheet. 30-60 minutes. Not overwhelming. Not "figure it out yourself." You open the module, do the work, post in the community, and move on.
WEEK 1: YOUR FOUNDATION
DAYS 1-7
Day 1 : Revenue Mindset Reset — audit your numbers, diagnose the gap
Day 2: Find Your Buyers — identify which subscribers will pay
Day 3: The Content Money Map — rebalance your content for revenue
Day 4: Craft Your Transformation Promise — the most important sentence in your business
Day 5: Homepage That Converts — audit and fix the 5 critical elements
Day 6: Your Welcome Sequence — build a 3-email system that runs forever
Day 7: Social Proof Inventory — make your credibility visible
📞 Live Call #1: Publication Homepage Audits
WEEK 2: YOUR OFFER STACK
DAYS 8-14
Day 8: Buying Psychology — the 6 motivations that drive purchases
Day 9: The Irresistible Offer Framework — 5 elements every offer needs
Day 10: Choose Your Paywall Model — find the right free/paid boundary
Day 11: Price Your Offer — pricing psychology that converts
Day 12: Objection Handling — crush the top 5 reasons people don't buy
Day 13: Build Your Sales Page — fill-in-the-blank, done in one session
Day 14: Map Your Conversion System — the bridge from reader to buyer
📞 Live Call #2: Offer Review Session — I help you sharpen your offers live
WEEK 3: YOUR SALES ENGINE
DAYS 15-21
Day 15: Revenue Stream Planner — map your full portfolio model
Day 16: Email Sequence: Welcome — capture the 48-hour window
Day 17: Email Sequence: Value — nurture trust on autopilot
Day 18: Email Sequence: Sales — the problem → solution → urgency formula
Day 19: Tech Setup — payment processing, platform connections, testing
Day 20: Build Your Digital Product — choose the type, build the outline
Day 21: Finish and Polish — your first product is done
📞 Live Call #3: Sales Assets— review sequences, troubleshoot, pre-launch Q&A
WEEK 4: LAUNCH & SCALE
DAYS 22-28
Day 22: Pre-Launch Strategy — warm up your audience, build anticipation
Day 23: Write Your Launch Emails — announcement, problem, urgency
Day 24: Promotional Calendar — discounts, special offers, partnerships
Day 25: Launch Day Prep — finalize, test end-to-end, go/no-go checklist
Day 26: Launch Day — send the email, post the Note, respond to everything
Day 27: Mid-Launch Assessment — check data, adjust, send urgency email
Day 28: Post-Launch + 90-Day Roadmap — follow up, collect testimonials, plan ahead
📞 Live Call #4: Launch Debrief — review results, celebrate wins, map your next 90 days
EVERYTHING INCLUDED
Here's What's Inside
28 Daily Lessons (video + written)
$697
28 Fill-in-the-Blank Worksheets
$197
4 Live Weekly Calls with Carrie
$1,297
Private Skool Community for support
$197
Complete Email Sequence Templates
$97
Sales Page Templates (3 styles)
$147
Lifetime Access to All Materials
$97
Total Value
$2,729
Today You Pay
$597
One-time payment · Lifetime access
EVERYTHING INCLUDED
Here's What's Inside
28 Daily Lessons (video + written)
$697
28 Fill-in-the-Blank Worksheets
$197
4 Live Weekly Hot Seat Calls with Carrie
$1,297
Private Skool Community (24-hour support)
$197
Complete Email Sequence Templates
$97
Sales Page Templates (3 styles)
$147
Lifetime Access to All Materials
$97
Total Value
$2,729
Today You Pay
$597
One-time payment · Lifetime access
🎁 EXCLUSIVE BONUSES
Worth $775 — Yours Free
BONUS #1
Creator Profit Engine — Personalized Brand Report
$197 Value
A complete brand report for YOUR niche. Demand analysis, competitive gaps, pricing benchmarks. I'll run this for every cohort member.
BONUS #2
Sales Page Swipe File + 3 Proven Templates
$297 Value
Three high-converting sales page structures (story-driven, data-driven, transformation) plus my personal swipe file of hooks, CTAs, and subject lines tested on 7,700+ subscribers. Copy, paste, customize.
BONUS #3
Digital Product in a Day Guide
$37 Value
My complete 5-step workflow for going from concept to cash in a single day. My quick start method for creating your digital product, and listing it on your sales platform In one day. . The perfect companion for Week 3.
BONUS #4
90-Day Post-Program Roadmap
$97 Value
What happens after Day 28? Your personalized fill-in-the-blank roadmap shows your next 90 days: what to optimize, what to build next, and how to scale what you've launched. No post-program drift.
THE GUARANTEE
sell It or We Fix It
Here's my promise to you:
IF YOU:
✅ Complete all 28 daily tasks
✅ Attend all 4 coaching calls
✅ Launch your offer within 45 days
AND YOU DON'T MAKE AT LEAST $1,000...
1. I'll get on a call to audit your sales page
2. Sharpen your messaging
3. Show You What to Fix first
You literally cannot lose if you do the work.
WHAT PEOPLE ARE SAYING
Results From Real Creators
"I was stuck at $0 for 6 months. By Day 14 I had my first offer priced and by Day 45 I'd made my first sale. The daily worksheets made it impossible to procrastinate."
Ruben | Personal Finance
Verified ·$1,500 revenue generated
"I only had 300 subscribers and thought I needed thousands before I could sell anything. Carrie showed me the buyers were already in my audience. I just needed to stop giving everything away for free."
Natalie | Health & Wellness
Verified · Launched with 300 subscribers
"The live calls are worth the entire investment. Carrie looked at my homepage and we tweaked the transformation promise. She showed me I was missing conversion opportunities. Within a week my conversion rate doubled."
Tanya
Verified · 100% conversion Rate increase
The Math
Three Paths. One Makes Money.
Figure It Out Alone
0$
6+ months of trial and error. Likely outcome: $0-$500. Lost revenue: $60,000+. Cost: Free (but you lose 6 months).
The $20K Offer Stack
$597
28 days, 30-60 min/day
Live coaching every week
Complete system built with you
If you hit ONE $5K launch: 8x ROI
Hire It Out
$6,000+
Funnel builder: $1,500. Copywriter: $2,000. Launch consultant: $2,500. You own nothing. They do.
YOUR COACH
Built the Thing. Teaches the Thing.
Carrie Loranger spent years leading marketing at high profile. She left corporate in 2023 and built a portfolio business from one Substack newsletter — 9-To-Thrive — that now generates $20K+ per month from 6 income streams, working less than 3 hours a day.
Named Most Influential CEO 2025 by CEO Monthly Magazine. Featured in Kiplinger's. Top 20 Substack publication. 7,700+ subscribers.
She teaches what she built, how she built it, and hands you the exact worksheets to build yours.
Frequently Asked Questions
I don't have an offer yet. Can I still join?
That's exactly who this is for. Week 1 builds your foundation, Week 2 builds your offer from scratch using fill-in-the-blank worksheets. You'll leave with a complete offer, a sales page, and a launch plan.
I only have a small subscriber list. Is this worth it?
I started monetizing at 600 subscribers. The program is designed to work with small, engaged audiences. You don't need thousands of subscribers. You need to identify the buyers who are already in your audience and build offers for them.
How much time per day does this take?
30-60 minutes. Each day has one lesson and one worksheet. If you're spending more than an hour, you're overthinking it. Done beats perfect — you can always refine later.
What if I can't attend the live calls?
Recordings are posted within 24 hours. You can also submit your work for review before the call and I'll cover it whether you're there live or not.
I've already tried courses on monetization and they didn't work.
Courses teach you concepts. This program makes you build. Every day has a specific deliverable — not a video to watch and forget. Plus you have me reviewing your actual work on weekly calls. That's the difference between learning and implementing.
Is this only for Substack creators?
The program is optimized for Substack but the revenue architecture works on any newsletter platform. If you're on ConvertKit, Beehiiv, Ghost, or anything else, the strategy and worksheets still apply. Some Substack-specific tutorials (homepage setup, sections, etc.) may not apply to your platform.
What happens after 28 days?
You keep lifetime access to all lessons, worksheets, and recordings. Plus Bonus #4 (the 90-Day Post-Program Roadmap) maps your next quarter so you know exactly what to do after the cohort ends. The Skool community stays open.
The Real Question
This isn't about the $597. This is about spending the next 28 days building a portfolio of paychecks that scales and provides financial security.
Path A:
Keep publishing. Keep hoping. Keep watching other creators monetize while you can't figure out what to sell. Check back in 3 months. Same subscriber count. Same $0 revenue.
Path B:
Follow a proven system. Build your offers. Launch in 28 days. Have revenue, a sales system, and a 90-day plan. Same effort as Path A — different result.
ENROLLMENT IS OPEN
Everything You Need to Build Your
Revenue System
28 lessons · 28 worksheets · 4 live calls · Skool community · 5 bonuses · Lifetime access
$1,497
$597
One-time payment
$597
YES! ADD the Substack Domination Bundle FOR ONLY $47!
Substack Domination Bundle
$47
This is your last chance to grab the complete Substack growth toolkit for a fraction of the cost. Most creators struggle because they lack a systematic approach to growth, monetization, and audience building. With the Substack Domination Bundle, you'll shortcut your way to a thriving, profitable newsletter in half the time.